It is a marketing strategy that uses live video streaming over the Internet to interact with an audience, deliver content, and promote goods or services in real time. This type of marketing allows businesses to reach their audience in a direct and interactive way, which enhances instant communication and engagement.

Characteristics of Live Stream Marketing
1. Instant interaction: Allows direct communication with the audience through live chat, questions, and comments.
2. Real-time: Content is broadcast in real time, creating a sense of the present moment.
3. Multi-platform sharing: Live content can be broadcast across different platforms such as Facebook, Instagram, YouTube, and Twitch.
4. Real-time updates: Content can be updated or inquiries can be answered instantly during the broadcast.

Benefits of Live Stream Marketing
1. Boost engagement: Increases audience engagement with the brand by facilitating direct communication.
2. Build trust: Allows businesses to demonstrate transparency and credibility by delivering live content.
3. Increased reach: Live streaming can reach a wider audience and encourage immediate engagement.
4. Enhanced promotion: Provides an opportunity to promote products and services in an attractive and realistic way.

Live broadcast marketing features
1. Live interaction: Enhances audience interaction thanks to live chat and instant comments.
2. Unique content: Provides unique and realistic content that makes the viewing experience more attractive.
3. Customization: Content can be customized according to audience interests and interaction during the broadcast.
4. Instant feedback: Allows companies to obtain direct audience feedback and opinions to improve their strategies.

Disadvantages of live broadcast marketing
1. Technical problems: You may encounter technical problems such as slow connection or broadcast interruption, which affects the viewer experience.
2. Time management: Requires good preparation and coordination to ensure the broadcast runs smoothly.
3. Immediate pressure: Requires quick response and handling of comments and questions in real time.
4. Production costs: The quality of the live broadcast may require investment in advanced equipment and technology.

Examples of companies using live broadcast marketing
1. Apple: uses live broadcast to announce its new products during its conferences.
2. Gucci: Livestreams fashion shows to showcase its new collections.

3. Nike: Livestreams sporting events and promotes new products.

4. Amazon: Uses livestreams to showcase new products and experience live shopping at shopping festivals.

Livestream marketing is a modern method that enhances direct interaction with the audience by providing live content online. It is characterized by its ability to build trust, enhance engagement, and increase reach to a wider audience. Despite its benefits, it may face some challenges such as technical issues and time management. Companies such as Apple and Nike use this strategy effectively to promote products and enhance customer interaction.