It is a type of marketing that exploits nostalgia for childhood memories and revives them to create an emotional connection with the audience. This type of marketing relies on presenting products in a way that evokes feelings of happiness and comfort associated with the simple, carefree times that people lived in their childhood. Childhood marketing creates an interactive experience that attracts the audience by re-presenting elements from the past that evoke happy and touching memories.

Characteristics and characteristics of childhood marketing:
- Nostalgia and memories: Relies on nostalgia to restore happy childhood memories and link them to the product.
- Bright colors and cartoon designs: Use designs and visuals inspired by childhood games and animated programs.
- Stories and experiences: Uses childhood stories that the audience can emotionally relate to.
- Personal interaction: Encourages sharing personal stories and experiences from childhood on social media.

Benefits:
- Strengthening emotional connection: Helps build a strong and emotional connection between the brand and the audience.
- Effectively attracting customers: People are often drawn to brands that evoke positive feelings.
- Improving brand image: It enhances the brand's reputation as a source of comfort and happiness.
- Increasing customer loyalty: Customers who feel an emotional connection to the brand tend to stay with it.

Features of marketing back to childhood:
- Attracting different ages: It targets a wide audience, from adults who remember their childhood to children who enjoy colors and drawings.
- Reviving old products: Products from the past can be relaunched in a new and modern way.
- Flexibility of use: It can be applied in advertising, product design, or even in shopping experiences.

Types of marketing back to childhood:
- Advertisements inspired by old cartoons: Using famous cartoon characters from childhood in advertisements.
- Relaunching old games: Renewing old games that were popular in childhood and marketing them to adults as antiques or limited editions.
- Retro fashion: Using fashion designs from childhood and introducing them as a modern trend.

Arabic examples:
- Juhayna Company: It conducted advertising campaigns using cartoon characters from childhood programs to attract the audience.
- Products of the seventies and eighties: Redesigning the packaging of old products such as chocolate and juices with the same old design.
- Amusement parks: Many amusement parks in the Arab world use old characters in their games to attract older generations.

Childhood-themed marketing is an effective marketing method that attracts the audience by recalling childhood memories and presenting them in a modern way. This strategy relies on feelings of nostalgia and happiness to make the brand beloved and close to the hearts of customers, which enhances their loyalty and makes the shopping experience more fun and exciting.