Poster marketing is a strategy that uses posters as an advertising tool to promote products or services. Posters are attractively designed and placed in strategic locations such as shops, public places, or on the products themselves to attract customers’ attention and communicate marketing messages.

 Characteristics and characteristics of poster marketing:

1. Visual appeal: Posters feature eye-catching designs that help attract customers’ attention.
2. Customization: Posters can be customized to suit the brand and promotional messages.
3. Flexibility: Posters can be used in a variety of locations and purposes, such as on products or in points of sale.
4. Direct interaction: They help deliver information directly and quickly to customers.

Advantages and features of poster marketing:

1. Low cost: Posters are an economical alternative compared to some other advertising methods.
2. Wide distribution: Posters can be widely distributed, which increases the chances of the message reaching a large number of people.
3. Brand promotion: They help in enhancing brand awareness by displaying the logo and key information.
4. Ease of use: Posters can be easily placed in different places, making them a flexible tool in marketing campaigns.

Disadvantages of poster marketing:

1. Limited information: Posters may not provide enough space to convey all the necessary details.
2. Limited impact: They may not be effective in attracting attention if they are not well designed.
3. Quick disappearance: Posters may be easily removed or destroyed, reducing their effectiveness in the long run.
4. Repetition: Some customers may ignore posters if they are used to seeing them frequently.

Types of poster marketing:

1. Product posters: These are placed on products to provide additional information or to promote special offers.
2. Advertising posters: These are used in public places such as transportation stations or exhibitions to promote brands.
3. Window posters: These are hung on store windows to attract customers to offers or products.
4. Car posters: These are used on cars as a means of conveying promotional messages on the move.
5. Event posters: These are distributed at events and exhibitions to promote products or services.

 Examples of poster marketing:

• Grocery stores: Place posters on food products to promote special offers or health information.
• Festivals and fairs: Use posters to promote events or attract visitors to booths.
• Cafes and restaurants: Place posters on windows or inside stores to advertise new menus or promotions.

Poster marketing is an effective and economical way to promote products by designing attractive posters that are placed in strategic locations. While posters offer benefits such as low cost and wide reach, they can face challenges such as limited space and limited impact if not designed distinctively. Posters help to increase brand awareness and increase direct interaction with customers.