It is a marketing strategy that targets women by focusing on their specific preferences and needs. Products, services, and advertisements are designed to meet women's tastes in terms of colors, style, and content, and aims to attract this important audience that influences purchasing decisions. This type of marketing is used in multiple industries such as fashion, beauty, technology, and even cars, by allocating products that are directly targeted at women.

Characteristics and characteristics of pink marketing

• Targets women specifically: Focuses on designing products, services, and advertisements that meet women's needs.
• Uses attractive design elements: Colors, especially pink, and elegance are common elements in this type of marketing.
• Relies on a deep understanding of women's purchasing behavior: such as their preferences in fashion, beauty, and health.
• Plays on the emotional chord: Campaigns are often emotional and address women in a way that touches their feelings and interests.

Benefits of pink marketing

- Increase product sales by targeting a wide audience that influences purchasing decisions.

- Build a strong relationship with female customers and increase brand loyalty.

- Enhance market distinction by customizing products for women.

- Effectively attract women's attention, which increases the chances of success for marketing campaigns.

Disadvantages of pink marketing

- It may be discriminatory if products are presented in a way that lacks true appreciation for women's needs.

- Over-reliance on stereotypical colors such as pink may lead to ignoring the diverse preferences of women.

- It can face criticism if campaigns are not carefully designed and conscious of women's feelings and respect.

- It may lead to losing part of the audience if men or other groups feel they are not included.

Types of pink marketing

- Beauty product marketing: Focuses on cosmetics and skin care products that target women.

- Fashion and accessories marketing: Includes fashion, jewelry, and shoes designed specifically for women.

- Customized technology marketing: Such as mobile phones and technical devices designed with colors and accessories that suit women.

- Health and fitness marketing: Health products and services that address women specifically.

Arabic examples

- Nivea Company: Offers a range of skin care products that target women through advertisements that focus on natural beauty.

- Kareem: Provides services dedicated to women such as a women-only driving service, which provides women with privacy and security.

- Emirates NBD: Launched bank accounts specifically for women with benefits and discounts tailored to women’s needs.

- Abdul Samad Al Qurashi: Offers luxury perfume collections for women with a marketing approach targeting modern women.

Foreign examples

- Dove: Through its “Real Beauty” campaign, it focused on enhancing women’s self-confidence, with a focus on natural beauty.

- Nike: Launched a line of sportswear and shoes for women with marketing campaigns focusing on female strength and empowerment.

- Barbie: Redesigned its products to include dolls in different shapes that represent the diverse beauty of women around the world.

- Apple: Introduced products in colors and sizes specifically targeted at women, such as iPhones with a pink design.

Pink marketing is a marketing strategy that targets women by customizing products to meet their needs and preferences. This type of marketing is characterized by its ability to build strong relationships with female customers and increase brand loyalty, but it requires special sensitivity to avoid discrimination or stereotyping. Pink marketing is widely used in Arab and international markets to achieve tangible successes by focusing on women as a key and influential audience.