It is a set of activities and plans that aim to attract tourists and encourage them to visit certain destinations, by promoting tourism goods and services such as hotels, resorts, tourist areas, and cultural events.

Characteristics of tourism marketing:
1. International orientation: Tourism marketing deals with global markets, as it seeks to attract tourists from different countries.
2. Seasonality: Tourism marketing depends on specific seasons, such as holidays and festivals, which requires flexible marketing plans.
3. Emotions and experience: Tourism marketing focuses on creating unique experiences that leave lasting impressions on tourists.
4. Diversity of services: Requires coordination between a wide range of services, including transportation, accommodation, and entertainment.

Benefits of tourism marketing:
1. Increase national income: Contributes to the flow of foreign currencies and improves the local economy.
2. Improve infrastructure: Leads to the development of local infrastructure such as roads and airports.
3. Create job opportunities: Provides new jobs in multiple sectors such as hotels, tourist guidance, and restaurants.
4. Cultural exchange: Promotes understanding and cultural exchange between peoples.

Tourism Marketing Features:
1. Broad targeting: A global audience can be reached through the Internet and digital advertising.
2. Customization: Customized campaigns can be designed to meet the needs of specific audiences.
3. Use of technology: Facilitating online booking of flights and services.

Disadvantages of tourism marketing:
1. Dependence on external conditions: Depends on external factors such as political and economic conditions.
2. Pressure on natural resources: Can lead to the depletion of environmental resources in tourist destinations.
3. Seasonal fluctuations: Tourism companies may be affected by seasons, leading to fluctuations in revenues.

Examples of modern Arab companies in tourism marketing:
1. Google Tourism & Travel: Works to provide travel and tourism services through advanced digital platforms.
2. Air Arabia: Provides economical flight services and promotes domestic and international tourism in the Arab world.
3. Al Tayyar Travel Company: A Saudi company specialized in providing integrated travel services online.

Tourism marketing is an essential element in attracting tourists and boosting the local economy by promoting tourism services. It is characterized by a set of characteristics and benefits that help achieve its goals, despite the presence of some challenges. Success in this field requires flexible and effective strategies that respond to changes in the global market and meet the diverse needs of tourists.