Industrial Marketing: It is the process of promoting goods and services between companies (B2B), where a company markets its products to other companies rather than to individual consumers. This type of marketing focuses on meeting the needs of different industries and improving business processes.

Characteristics of Industrial Marketing:
1. Long-term relationships: It is based on building sustainable relationships with customers.
2. Longer purchasing cycles: Decision-making processes take longer due to the complexity of products or services.
3. Smaller volume and higher value sales: Deals are characterized by high value and fewer customers compared to consumer marketing.
4. Focus on quality and effectiveness: Companies attach great importance to product quality and how to improve their operations.

Benefits and features of Industrial Marketing:
1. Enhancing efficiency and productivity: It provides solutions that help companies improve their productivity.
2. Sustainable business relationships: It focuses on building long-term partnerships.
3. Revenue stability: Long-term contracts contribute to the stability of companies' revenues.
4. Innovation of customized products: It provides an opportunity to develop customized products that meet specific industrial needs.

Disadvantages of Industrial Marketing:
1. Complexity of the sales process: Sales cycles can be complex and time-consuming.
2. Heavy reliance on a small number of customers: Losing a large customer can significantly impact revenue.
3. High cost: Developing relationships and industrial marketing requires significant investment.
4. Challenges in customization: Meeting the needs of complex industrial customers can require costly customizations.

Modern examples:
- Caterpillar: A leading manufacturer of heavy equipment and provides its products to companies in the construction and mining sectors.
- Siemens factories: Specializes in industrial technology and provides companies with energy solutions and advanced industrial equipment.
- Boeing: Sells aircraft and aviation equipment to airlines and governments.

Industrial marketing focuses on selling products and services between companies, and is characterized by long-term relationships and complex purchasing cycles. Despite its many benefits in enhancing productivity and financial stability, it requires significant investment and faces challenges such as the complexity of sales processes and heavy reliance on a limited number of customers.