1. Marketing:
Definition: Marketing is the comprehensive process that aims to identify customer needs and desires, develop products and services to meet these needs, build the brand, and deliver the message to target customers through strategies such as advertising and promotions.
Objective: Marketing focuses on building a relationship with the customer and creating long-term value for him.

Arabic examples:
Almarai Company: Markets its products through innovative advertising campaigns that focus on product quality and adherence to health standards.

Kareem Transportation Company: Uses digital marketing and social media to deliver offers and services to customers, with a focus on customer convenience and a distinctive experience.

2. Sales:
Definition: Sales is the direct process of selling goods or services to a customer, and aims to convert the customer's interest into an actual purchase.
Objective: Focus on achieving revenue and profit by closing deals and selling products.

Arabic examples:
Carrefour stores: Rely on special offers and discounts to encourage customers to make direct purchases.

Huawei in the Middle East: Sales teams offer special promotions to sell devices such as smartphones directly to customers, often with tactics such as seasonal offers.

The key difference: Marketing is about building the brand and attracting long-term customers, while sales focuses on generating immediate revenue by closing deals.