It is the use of automated response systems and software to communicate with customers and improve the user experience. This is done through tools such as chatbots, automated email responses, and automated responses via text messages. This type of marketing aims to provide a quick and effective response to inquiries and improve customer interaction.

Features:
- Instant response: Automated response provides quick responses to customer inquiries.
- Customizability: Messages and responses can be customized according to customer needs and behavior.
- 24/7 availability: Provides support and assistance to customers at any time of the day.
- Integration with CRM systems: Automated response tools can be integrated with customer relationship management systems to improve interaction tracking.

Benefits and features:
- Improved customer experience: Provides a quick and effective communication experience, which enhances customer satisfaction.
- Save time and resources: Reduces the need for employees to respond to repetitive inquiries, which saves time and resources.
- Increased efficiency: Automated systems can handle a large number of inquiries simultaneously without delay.
- Data collection and analysis: Customer interactions can be tracked and analyzed to gain valuable insights into their behavior and needs.

Cons:
- Limited interaction: Automated systems may lack the ability to provide real human interaction, which can lead to a less personalized experience.
- Technical issues: Automated systems may encounter technical issues that can impact the quality of interaction.
- Difficulty handling complex cases: Automated systems may be unable to handle complex inquiries that require human intervention.
- Continuous updating: Maintaining the effectiveness of automated systems requires regular updates and modifications to meet changing customer needs.

Types:
- Chatbots: Tools that interact with users via text conversations to provide support or gather information.
- Email autoresponders: Emails that are automatically sent based on user behavior or inquiries.
- Text autoresponders: Provide automated responses to incoming text messages.
- Virtual assistants: Programs that interact with customers and provide assistance based on specific inquiries.

Examples:
- Chatbots on e-commerce websites: Such as those used by companies like Zara and Amazon to provide instant assistance to customers.
- Automated email responses from airlines: such as American Airlines that sends automatic updates on flight status.
- Automated text message response systems from telecom providers: such as Virgin Mobile that sends updates on customers’ bills and account details.
- Virtual assistants from technology companies: such as Apple’s Siri and Amazon’s Alexa, that provide information and help with everyday tasks.

Automated response marketing is a powerful tool for improving customer experience by providing quick and efficient responses to inquiries. While it offers many benefits such as saving time and improving efficiency, there are some drawbacks such as limited interaction and difficulty in handling complex cases. Different types of autoresponders include chatbots, email autoresponders, and text message autoresponders, all of which contribute to enhancing customer experience and increasing marketing effectiveness.