It is an innovative marketing strategy that uses unconventional and attractive ideas to achieve a great impact with a low budget, by creating a remarkable impact and attracting attention in an unexpected way.

Characteristics:
1. Creative and unconventional: relies on new and unexpected ideas that attract attention.
2. Low cost: often requires a lower budget compared to traditional methods.
3. Direct interaction: aims to create a direct interactive experience with the audience.
4. Flexibility and adaptability: strategies can be quickly modified based on feedback and results.
5. Unconventional use of media: exploiting media channels in unconventional ways to increase interaction.

Benefits:
1. Cost-effective: allows companies to achieve remarkable results with a low budget.
2. Enhance brand awareness: helps attract attention in a way that creates a strong impression.
3. Increase interaction: creates direct interaction with the audience, which strengthens the relationship between the brand and customers.
4. Wide spread: Innovative campaigns can lead to wide spread across social media and other media.
5. Differentiation from competitors: It helps to differentiate the brand from competitors through unconventional methods.

Examples:
1. “Red Bull Stratos” campaign: Red Bull sponsored a space jump from outer space, where Felix Baumgartner jumped from a height of 39 km. This campaign created a huge media buzz and attracted the attention of millions around the world.

2. “The Blair Witch Project” campaign: The movie “The Blair Witch Project” used unconventional marketing strategies such as promoting it as a real video to find the “legend of the witch”. This campaign created a huge buzz and attracted the attention of the audience, which led to the huge success of the movie.

3. “IKEA Sleepover” campaign: IKEA organized sleepover parties in stores, where customers were invited to stay in stores and try the products. This campaign received great interest and increased engagement with the brand.
4. Taco Bell's Taco Liberty Bell Campaign: In April 1996, Taco Bell announced that it had purchased the Liberty Bell and renamed it the "Taco Liberty Bell" in a Fool's Day promotional prank. This campaign created a huge media buzz and increased brand awareness.

Gorilla marketing relies on innovation and the ability to grab attention in unconventional ways to achieve impactful and effective results.